The internet is changing the way we do business at an alarming rate. Will your business change with it? In the new internet economy, your customers no longer need to be local using phone books and paper mailers; they can find your business from anywhere, as well as your competition. If you only seek customers from those who already know about your business or who are nearby, you are excluding the vast majority of potential customers.
The magic of Google and other internet search engines is that they help customers find companies that sell what they want to buy. No longer are the hard sell and mass advertising to mostly uninterested people required. Now, customers who are looking specifically for what you can offer them are using the internet to find you. By the time they contact you, they are already interested in your goods and services. And they can hail from anywhere, not just in town. Of course, if the internet can match customers from distant points to your business, it can also bring your customers to distant competitors.
More than ever before, small, local businesses can reach and influence larger and larger audiences by developing an online presence. For this internet business matchmaking to work, a website is the correct beginning. It is necessary for your website to be found by potential customers. And to be found, internet search engines should display your website in the first few pages of their results. There is only one first page of search results for each search so only the first 10 websites can fit there.
Search Engine Optimization (or SEO) is a proven approach to assist sites to rank higher than others. Landau Consulting, a New Jersey SEO company which does consulting in internet marketing and SEO services offers this infographic to show how to make your website get found instead of getting lost.
