What Are The Importance of Various Directories for Your Online Visibility?


During old days, we used to have a yellow page directory that used to list various local businesses in your area. Only those who could assess this yellow page directory could get the contact numbers of any service or business. Word-of-mouth was also the most effective way to spread information about any business. 

Now since we are living in the internet age, those yellow pages have been replaced by online business directories. One of the well-known online business directories that are used in Australia is Bleen where you can find the name of almost every business.

Such a business directory in digital form offers plenty of advantages not only to any small business owner, but also to consumers. By visiting the website any consumer can get connected to a relevant service that they are looking for.

Also, by building a proper SEO strategy a businessman can reach any number of prospects and customers. In a way, it is a win-win situation for both consumers as well as businesses.

A survey result revealed that after searching any local business by using a smartphone about 88% of consumers could interact with any relevant supplier or service provider within 24 hours. Further, the report also could conclude that 46% of all the searches are for obtaining only the local information among all Google searches.

Almost 86% of people try to look up the business location of the supplier or service provider by using Google Maps. Almost 29% of people at least search once a week for any local business online. Among them, more than 50% of people try to look for “near me” areas for any store while searching.

SEO Tribunal has also found that almost 72% of consumers, those who perform any local search will also visit a store that is within 5 miles away from their current location. About 78% of mobile searchers who make location-based mobile search results will make a purchase.

Also, in 2019, Google found that almost 60% of mobile phone users have called a business directly after using their search results.

Although the directory listings can always play a very important role in helping people to find any local businesses, however, there are few downsides too. 

Often search engines can penalize sites having backlinks from any spammy, or low-quality web directories. So, if you want your directory listings to be useful for your business, you will have to use the right combination of different factors. 

  • Post only on reputable directories 

You must prefer to choose any reputed directories where there will be minimal or zero spam. A few examples are:

  • Apple Maps
  • Bing Places
  • Cylix
  • First Directory
  • Free Index
  • Fyple
  • Google My Business
  • Hot frog
  • Street Map. 
  • Trip Advisor
  • Yell
  • Yelp
  • Optimize your listings

Provide high-resolution images, precise categorization, detailed descriptions, and accurate information.

  • Monitor your listings 

Regularly update your information.

  • Respond to reviews 

You must respond appropriately to both positive and also negative reviews.

Busy Fox should also be used extensively to create more publicity about your business by writing articles and posting the latest information.